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Steven Houck

Citation for Creative Ad Graphics in Security Industry

December, 2000

DECEMBER 11, 2000, ALTADENA, CALIF.-Beckett & Beckett, Inc., a leading branding and strategic marketing firm, recently received an award for creating a highly effective advertisement in the April 2000 issue of Access Control and Security System News magazine - a premier publication that covers the electronic security industry.

Created for the SAPPHIRE product from InfoGraphic Security Systems of Garden Grove, Calif., a major manufacturer of integrated access control solutions, the award-winning ad garnered high marks for reader recall points and the overall effectiveness of the ad.

"This accomplishment is remarkable for a first-time ad," observed the firm's Chief Creative Officer, Edward Beckett. "Newly created ads usually take a while to filter into the awareness of the readership of a publication. To place within the top 10 ads during the very first month of a campaign's launch is very impressive."

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Beckett's Senior Art Director, Steven Houck, is credited with leading the creative team that produced the winning ad concept. "We are truly pleased with this news and wish to thank InfoGraphics for giving us the opportunity to create a fun and worthwhile ad for them," said Houck.