Beckett and Beckett, Inc. - Executive Bios

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David Phelps-Zink,
Communications & Copywriting

Education
B.A. California State University
Chico, CA

Brief Bio
David brings over a decade of marketing and analysis experience from three of Southern California's finer communications houses: Grey Entertainment, Western Direct Response and Russ Reid Company. He has worked on such accounts as Disneyland, ARCO, Bell South, United Health Plan, Habitat for Humanity, Los Angeles Rescue Mission, and World Vision among others. Skilled in both general and direct response marketing, David has learned the value of strategic branding and "bang for the buck" accountability.

His job is to discover and understand the differentiating factors of each situation for our clients and to communicate them effectively.

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Executive Bios

Personal Statement
"It's amazing how much money and effort companies throw at their business troubles without getting the results they want. In the panic to show profits, often the key ingredients that get skipped are the core values that shape the company. What excites me is helping companies discover new strategies to move their bottom line by connecting those values with their market."