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Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science, Business Administration/ Marketing
Awards
President George W. Bush Volunteer Service Award (2006)
Clio Awards Annual, Bronze - Sega "Apocalypse" TV spot (2000)
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Eric Murga, Marketing Program Director
Brief Bio
As Marketing Program Director, Eric Murga collaborates with B2B, B2C and non-profit clients to produce integrated marketing and fundraising programs. Eric has been credited by leaders of some of the world's most dynamic organizations with producing advertising, marketing, branding and public relations solutions that are emotionally compelling, results-driven, timely and cost effective.
Throughout his 13 years of experience, Eric's career achievements with Foote, Cone & Belding Advertising, Attik Design, Beckett & Beckett and Russ Reid include:
- Sega's Dreamcast ad campaign that sold 500,000 units in 5 days - one the most successful launches in video game industry history.
- Levi's award-winning "Retail Space of the Future" for the SilverTab brand that increased sales by 45% at selected Macy's.
- Marketing and PR campaign for Cornerstone Construction Group (featured on Extreme Makeover: Home Edition) that reached over 3 million people.
- Integrated direct-response marketing campaigns that helped raise $31 million for a network of 14 Canadian Rescue Missions.
Overall, Eric is passionate about collaborating with clients to blend strategic insights with creative innovations to achieve measurable results that go beyond expectations.
Personal Statement
"Strategic insight gained from a deep understanding of an organization's brand values, business goals and competition is the basis for developing effective marketing communications that compel target audiences to action. As messaging clutter and "me too" brands overwhelm the marketplace, it's imperative I provide clients with integrated marketing solutions that clearly differentiate their value. Through continuous creative innovation, I strive to keep my clients far ahead of the competition."
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