Beckett and Beckett, Inc.

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Branded Marketing & Sales Strategy Enables 63% Increase in Industry Awareness Over 100 Days

Industry:
Datacomm and Telecomm

Target Audience:
Electrical Engineers

Upon being retained by the client, a benchmark study revealed that less than 32% of prospective customers and less than 28% of the industry press recognized the client's name. Due to a recent IPO, a driving need was also present to establish brand leadership in vertical integration and innovation of active and passive components. At the industry's largest trade show, every branding opportunity was leveraged. The Beckett team coordinated the industry's largest press conference at the exhibit, and drew a standing-room only crowd.

Throughout all PR, advertising, internal/external branding events and sales training, the Beckett team drilled brand awareness excellence organization-wide.

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Result
The company's Q1 growth was 224% more than 1 year previous. After an initial 100-day blitz, randomly surveyed prospective customers recognized the brand name 87% and 91% of the industry press.