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$200MM Electronics Contract Manufacturing Company Reaches Target of 40% Sales Increase in 6 Months.

Industry:
Consumer Electronics Manufacturing

Target Audience:
Electronics OEMs

Beckett Services Employed:
Beckett services employed: market and customer intelligence gathering, analysis, consulting, plan writing, survey creation and execution, telemarketing and direct mail tools created and implemented.

Led by Robert McGarvey, Strategic Performance authority, the Beckett team employed market analysis tools to yield a quantitative report card for this Southern California contract manufacturing firm.

The Beckett strategic analysis plan recommended a heavier emphasis on integrated marketing and lean manufacturing techniques. Our comprehensive branding plan called for strategically integrated public relations, ongoing market research and customer satisfaction contact, marketing activities, and marketing-oriented sales training.

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Result
With Beckett strategic and tactical involvement, the Southern California-based company achieved its goal of a 40% sales increase in 6 months and fully booked their capacity for an additional 18 months.