Beckett and Beckett, Inc.

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Sales Increased by 38% for Global Plastics Firm During an Industry Recession

Industry:
Material Handling

Target Audience:
Global Food and Product Distributors

Beckett Services Employed:
market and customer intelligence gathering, analysis, consulting, plan writing, survey creation and execution, advertising, telemarketing and direct mail tools created and implemented.

A $400MM privately-held global plastics firm retained the Beckett firm to assist them in increasing their sales. As a result of numerous acquisitions, management and employees were fragmented in their understanding of the brand platform. Sales teams were not working to support each other, but almost appeared to be sabotaging one another.

We worked with the company to create harmony and a One Voice brand platform throughout the divisions as well as customer-centric communications across all product areas.

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Result
With Beckett strategic and tactical involvement, the Southern California-based plastics company increased its sales by 38% over a 3 year period and has decreased the cost of new product introductions by 46% due to increased brand efficiencies.