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Sales Increased by 38% for Global Plastics Firm During an Industry Recession
Industry:
Material Handling
Target Audience:
Global Food and Product Distributors
Brand Orbit services employed:
Market and customer intelligence gathering, analysis, consulting, plan writing, survey creation and execution, advertising, telemarketing and direct mail tools created and implemented.
A $400MM privately-held global plastics firm retained Brand Orbit to assist them in sales support optimization. As a result of numerous acquisitions, management and employees were fragmented in their understanding of the company's messaging. Sales teams were not working to support each other, but almost appeared to be sabotaging one another.
We worked with the company to create harmony and a One Voice brand platform throughout the divisions as well as customer-centric communications across all product areas.
Result
With Brand Orbit strategic and tactical involvement, the Southern California-based plastics company increased its sales by 38% over a 3 year period and decreased the cost of new product introductions by over 40% due to increased operational efficiencies.
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