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Company Quadruples in Size Over 10 Years with Commitment to Brand Alignment (With only an in-house sales force)
Industry:
Security
Target Audience:
North American architects and high-end general contractors.
Brand Orbit Services Employed:
Market and customer intelligence gathering, analysis, consulting, plan writing, advertising creation, ad strategy implemented, direct customer-contact tools created and executed.
The company has quadrupled in size since we began working together and the client credits the Brand Orbit team with positioning them at the top of their category. The brand is clear, the message is clear, and the ads are highly innovative for the architectural/contractor market space.
Result
Business never sags--even during recessions and softened economies.
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